More Traffic from Direct Navigation:
Your instant brand will generate traffic from direct navigation. As surprising as it may seem to those of us who use Google multiple times per day — some internet users simply type what they are looking for into their internet browser address line (Shoes.com) if your site resides at a no nonsense domain like this, you will reap the benefits of what’s called “direct navigation” (customers coming directly to your site because they typed you domain directly into their web browser) without spending one dollar on marketing your site.
Increased SEO ranking:
Your domain names do have an impact on your search engine rankings, so the more basic and easily associated your domain name is with the product or service potential customers are searching for the more likely it is that you’ll rank high in the search results. (Just type hotels into your Google search bar I’ll bet Hotels.com is one of the first links returned). verify info….smallbiztrends.com
